Sailor Jerry, born Norman Collins, is a fascinating figure of recent history. In the 1920s he began taking freight trains across America and camping wild, the act of a counterculture that was opposed to the monotony of the so-called ‘American Dream’.
He began to tattoo; practising on anyone he could find and eventually joined the navy where his passions flourished. Of course, tattoos were a huge part of the naval culture, and Jerry also acquired an expansive knowledge of American ships. Eventually moving to the beautiful island of Hawaii, Sailor Jerry established himself as an icon in the tattoo world.
Sailor Jerry Spiced Rum is a spirit created in his honour, the recognisable illustrations on the bottle harking to his tattooing days and of course, a sailor needs his rum! After studying the historical methods of sailors making rum on board their ships, the recipe was exacted. This spirit uses all-natural spices and flavourings to create a smooth drinking experience with notes of cinnamon, almond and vanilla.
Drink alone, mixed, or in a delicious rum cocktail.