In 1862 the Bacardí family, led by Don Facundo Bacardí Masso, buy a distillery in Santiago de Cuba. They throw away the rule book and make their own unique blends with a revolutionary rum-making process that would change the way rum was made forever. A colony of fruit rats hanging in the distillery rafters are what gave the brand their iconic logo, as a symbol of good health, family unity, and good fortune. Soon Bacardí is known in the local area as 'the rum of the bat'.
By 1888 Bacardí is widely popular, particularly amongst the rich and famous. During prohibition in America, Bacardí is marketed as a tropical escape from the 'dry' United States. It becomes a staple in Cuban cocktails, and the family endures much political unrest to emerge today as one of the world's most popular rum brands.